The considerations of "the fold" are still prevalent in web today despite the change in user behavior and device proliferation. This talk was part of the Lunch & Learn series on 4/29/15 where we discussed:
- History of the Above the Fold origins
- The perception that users don't scroll
- Carousels/sliders as artifacts of the Above the Fold mentality
The embedded presentation unfortunately doesn't show all the cool gifs implemented to relay scrolling. Here are some links to articles that were consulted/cited in making the presentation:
- UX Myths: People Don't Scroll
- Above the Fold in Web Design: Does it Still Apply?
- Yes People Scroll
- Life Above and Beyond the Fold
- Scrolling and Attention
- Everybody Scrolls
- There is no fold
- Which way is the concept of vertical scrolling headed in 2015
- Designing Effective Carousels...
- How does 'carousel banner blindness' damage customer experience?
- The Fold Manifesto: Why the Page Fold Still Matters
- 3 Ineffective Homepage Features You Should Stop Using Now
Grilled chicken panini. Man, a panini maker just elevates sandwich deliciousness.